Our story
Mindset Agency drives growth for B2B tech and life sciences by positioning clients as industry authorities, using AI-powered content strategies for targeted, impactful messaging and enhanced brand credibility.
Empowering brands, driving influence
We help companies remove barriers to engagement, influence decision-makers, and accelerate sales. Our team integrates strategy, AI-driven insights, and creative execution to position brands as industry leaders. We build influence through content development, thought leadership, digital visibility, and direct audience engagement. From defining market positioning to optimizing SEO and managing executive branding, we ensure our clients are seen, heard, and trusted where it matters most.
Our approach
1
Discovery and
insight
Using AI and research to uncover engagement barriers.
2
Strategic
storytelling
Positioning clients as thought leaders and problem solvers.
3
Multi-channel
execution
Distributing content across media, social, and digital channels.
Decision stage
Case Studies & Testimonials
Provide real-world proof of your brand's impact.
Expert-Led Content & Guides
Showcase deep knowledge to validate your solution.
Market & Thought Leadership Reinforcement
Strengthen credibility through continuous strategic content placements.
Sales-Enablement Tools
Equip sales teams with compelling narratives and proof points to support closing efforts.
Market influence at every stage
Consideration stage
Thought Leadership & Executive Positioning
Establish credibility through expert insights, keynote speaking, and published content.
Sales-Enablement Content
Develop whitepapers, industry reports, and educational resources.
Reputation & Trust Management
Proactively manage brand perception and reinforce credibility.
SEO & Digital Authority
Ensure your brand is discoverable when potential customers are researching solutions.
Awareness stage
Owned & Earned Content Strategy
Build visibility through a mix of owned content, digital thought leadership, and strategic media outreach.
Social Media Leadership & Engagement
Establish brand recognition and drive conversations in key industry spaces.
Influencer & Partner Strategies
Leverage trusted voices to introduce your brand to new audiences.
AI-Powered Audience Insights
Identify emerging trends and audience behaviors to refine messaging.
Our team
Katie Pierini
Principal
Katie has 25+ years in agency leadership, building executive profiles and brand visibility for challenger brands across industries. Her expertise in messaging and communication strategies help clients stand out in competitive markets and influence their most valuable audiences.
Colleen Irish
Client Services Lead
Colleen is a strategic communications leader with more than 20 years of experience driving growth for brands like Altair, Collibra, and Polaroid. She excels in media relations, analyst engagement, and integrated campaigns that blend insight, storytelling, and market influence.
Jennifer Lopez
Digital Marketing
A decorated digital marketing expert, Jennifer has led multimillion-dollar PPC and paid-social programs for global brands. With award-winning expertise and a passion for results, she combines data-driven precision, creative thinking, and humor to achieve standout performance for clients.
What they say
Client: Tristan Barnum, CMO, Wildfire Systems
"Working with Mindset Agency over the years has been an absolute game-changer for our business. Their strategic PR efforts have consistently boosted our mindshare, strengthened our credibility with investors and customers, and generated high-quality leads for our sales team. The results speak for themselves—thanks to their expertise, we've seen a significant increase in both our brand recognition and revenue."
Client: Carla Fitzgerald, CMO, MicroStrategy
"I’ve hired the leaders at Mindset Agency three times in my career, and each engagement has reinforced my confidence in their execution and data-driven approach. They don’t just increase exposure—they measure impact. When I need to drive demand and validate results, partnering with Mindset Agency is always part of my plan."
Client: Ian Cohen, CEO, LOKKER
"The Mindset Agency consistently delivered excellent coverage and kept us ahead of the curve. They focused on tangible results, not just broad metrics. Their team played a key role in increasing our outreach and awareness. I’ve truly appreciated their partnership and highly recommend their team."
Client: Rochelle Thielen, CEO, Traject Data
"The team at Mindset Agency doesn’t just execute—they anticipate. They proactively identify opportunities and the conversations taking place in the market that we need to join, uncovering the right thought leadership topics and ensuring our messaging speaks directly to our customers' challenges. Their strategic approach has helped us position our company as an industry leader while driving meaningful engagement and measurable business impact."